Since we last spotted Matisyahu at Jewlicious Festival 4.0, humble, laid-back, etc., Matisyahu has become a sort of fashion icon. He was featured as the Kenneth Cole model on full-page spread advertisements in magazines and newspapers. Not to mention an actual commercial you can see on YouTube (if you haven’t already).
Matisyahu has been touring the country since mid-October, and was the Special Guest at a Jewlicious co-sponsored Shabbos Dinner in Vegas.
Pretty cool, huh? So now the question is, where will we spot Matisyahu next? And will he be wearing Kenneth Cole this time? Hmm… Stay tuned to see if Matisyahu will make a guest appearance this year too at Jewlicious Festival 5.0.